ChatGPT vs. Traditional SEO Techniques: Which One is Better for Your Business?

ChatGPT vs. Traditional SEO Techniques: Which One is Better for Your Business?

As GPT-4 was introduced to the general public just a couple of days ago, we are more curious than ever about what the future holds. We cannot help but ask: what does it mean for business? How this speedy development of AI-based chatbots might affect our daily lives and the way we do business. The introduction of ChatGPT has impacted all of us in different ways. Even the ones who have not even heard about the product will eventually experience the influence of the new chatbot. At Growbutter, we believe that staying up to date with new technologies and innovations is the best way for SMBs to grow their business. So, in this article, we will discuss how ChatGPT might affect your digital marketing and more specifically SEO.

 

What is ChatGPT?

If you are in any way involved in digital marketing, you must have heard about the new chat that has everyone talking. In short, ChatGPT is a brand-new artificial intelligence chatbot. Unlike other chatbots before, the new bot can answer millions of questions based on the data that exists all over the internet. So, whatever you want to inquire about, there is a high chance the chatbot will help you with the task. This tool is very user-friendly, meticulous, and overall, quite handy. ChatGPT has managed to become many people’s favourite tool to solve various problems. ChatGPT is often used to write essays, cheat on exams, and get well-formulated answers to rather complicated questions. Overall, it is a handy tool that has many applications.

 

But ChatGPT is so much more than just a chat and it may just change the way we do Search Engine Optimisation. The introduction of new technology has made many people worry that it can replace different jobs that are currently performed by humans. And considering the potential of this tool, these concerns seem quite reasonable. However, in this article, we would like to concentrate on the possibilities recent technology offers in our industry.

 

 

What is GPT-4?

In the last 2 weeks, GPT-4 has amased millions of users with its advanced capabilities. While it seems like an update of ChatGPT, it is so much more than that. GPT-4 can pass the bar exam, build working websites, analyse images, and provide better information than its predecessor. You may be wondering what are the differences between GPT-4 and ChatGPT. As The Guardian puts it, GPT-4 is more like an engine while ChatGPT is the car. It is a general technology, which can be used for more things than a chatbot.

 

Our general advice would be to keep an eye on ongoing AI-based chatbot development. Recent news clearly shows us that we may expect significant changes in the industry. So, if you stay informed, you may discover new ways to advance your business and gain a competitive advantage early on.

 

So, let’s dive into how this technology might affect your business and if it is better than traditional SEO techniques.

 

What is SEO?

Just in case you have some questions about SEO, here is a brief information.

SEO or Search Engine Optimization is a set of different tools and practices that help your website improve its position in search engines. For example, if your business cannot be found on the first page of Google Search when you type a relevant keyword, then you should improve your SEO. SEO includes a wide range of practices that help your website move higher in search engines. More specifically, SEO consists of:

• Content and Keyword Strategy
• Keyword Research
• Creating Content and Optimizing it
• Off-Site Optimization
• SEO Analysis

 

Overall, well-executed SEO can drive more organic traffic to your website. This will increase the website traffic without spending too much on paid advertisement.

 

How to Increase SEO Traffic?

There are various ways to increase SEO traffic. Remember that you need to use a combination of different techniques to really increase traffic through SEO. The digital space is so competitive, you need to be on top of your game to increase SEO traffic. Today when almost every business has its own website and social media, there is huge competition for performing well on different channels. Because competitors usually have very similar content, it is hard to score the top spot in Google. That is why you need to implement different strategies to improve SEO and drive more organic traffic to your website.

 

Try to utilize every tool available on the web and invest time in SEO traffic increase. Many managers make the mistake of thinking website SEO can be set up once and then it will always work. Sadly, this is not that easy. As resources and information increase on the internet, you naturally get more competitors in search engines. Therefore, SEO should be your daily concern if you want to increase traffic.

 

Traditional SEO Techniques VS ChatGPT

There has been a lot of debate about the future of SEO since the introduction of ChatGPT. In this section, we would like to explain how traditional SEO works and compare it with the techniques that the new AI-based chatbot offers.

 

Traditional SEO techniques depend on different websites for various tools such as content optimisation, on-page optimisation, and content marketing. Here are some tools you might use to improve your SEO:

• SEMrush
• Google Search Console
• Surfer SEO
• Jasper AI
• HubSpot

 

Professionals heavily support all these external tools. SEO specialists manually ensure the quality of the content from an SEO standpoint. They use different tools to do the research, make sense of existing data, and apply necessary improvements. As a result, traditional SEO needs more time and effort.

 

If you want to improve organic traffic and hire an SEO expert, then you should pay a salary and wait for the work to be done. Hence, at a first glance, the traditional SEO approach requires more resources from you. ChatGPT solves this issue in a certain way. You can get various information in one space thanks to this technology. However, while the new chatbot does not require as many resources as traditional SEO, it still comes with downsides.

 

Advantages of ChatGPT

The ultimate pro of ChatGPT is that it includes many services in one space. You simply need to ask it to supply the content for you and it will. You won’t even experience the process of keyword research and on-page optimisation. Moreover, the information that ChatGPT provides is fresh. All the keywords are recently analysed. This is a huge advantage because traditional SEO information might be lagging. In a space where everything changes by the second, yesterday’s information might be irrelevant. So, ChatGPT truly addresses this issue. So, you can use ChatGPT for keyword research, content creation and content optimisation.

 

Cons of ChatGPT

While ChatGPT provides a lot, it still cannot replace the quality of work human being does. ChatGPT cannot promise you that the information you get is always accurate and reliable. ChatGPT gives you information on existing data so you may not get exactly what you were looking for. Content marketing is very contextual and ChatGPT cannot provide that for you as well as a human can. Additionally, overall, different digital marketing tools give you more specific information about your SEO performance. And, the advice they give is specific, helpful and very accurate. At this point, the SEO information you get from ChatGPT does not come close to the detailed reporting offered by SEO professionals.

 

As ChatGPT will tell you itself, reliance on automation makes it less creative. It also has limitations in terms of personalisation and critical thinking. Furthermore, there are big concerns regarding ChatGPT-s ability to be ethical.

 

Final thoughts about ChatGPT and traditional SEO techniques: Which one should you use?

According to Forbes, ChatGPT is “Technology with huge potential” and we definitely agree with that. We should not see ChatGPT as a threat but treat it as an opportunity to enhance our capabilities. You still need a traditional SEO approach to make the best of ChatGPT and utilise it to your advantage. To summarise, we would like to change the conversation about the traditional SEO approach and ChatGPT offering. We believe that the argument is not about which approach is better but rather how can they improve one another. How can traditional techniques be mixed with ChatGPT to improve the content we create?

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